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Twitter goes Galactic

Is there ANYWHERE to escape social media these days?  Apparently not, as Timothy Creamer, an Astronaut on board the International Space Station (I.S.S.), sent the first live tweet from space this week....

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Social Media Management

I read an interesting article yesterday in Fast Company on how to master your social media lifestyle.  Writer Gina Trapani states, “When you’re active on the Web, keeping up with all your online...

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The More Things Change, The More PR Stays The Same

I recently had the pleasure of taking part in a panel discussion at my alma mater, Bates College, on what it’s like to work in the communications industry.  This was the first such experience I’d had...

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Twitter Benefits, Sans Tweeting

When I first joined Twitter, I wondered what to tweet.  What could I possibly say that was “tweet-worthy?”  If memory serves, I think my first tweet was literally, “TWEET!”  Needless to say, it didn’t...

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Tweeting Your Way into History

Ever wonder where your old tweets go?  If you just assume they slip into the abyss of cyberspace, never to be seen or re-tweeted again, you’d be wrong.  According to an article today in the technology...

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When is the Best Time to Tweet?

In an infographic, Dan Zarrella recently showed that “contra-competitive timing”, or publishing new content when there is less noise to compete with, can help your messages gain greater visibility. On...

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Tweets on the Boston Back Bay Fire

A large fire caused power outages and scares last night in the Back Bay area of Boston. The fire started blazing in a parking garage on Scotia Street around 6:30 pm, as tweeted by the Boston Fire...

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What Makes for a Share-Worthy News Tweet?

Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or...

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Don’t Get Yourself in the Doghouse—the Twitter Doghouse That Is

Have you checked your Twitter stream lately? Do you have that one, two, or maybe even three followers that tend to tweet, check-in or Instagram all the time. Maybe you are even one of them (judgment...

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